The Power Workers Union of Ontario had no product to sell. Instead, they wanted to ensure that their strategies for improving and maintaining the province’s energy system were known. MThirty developed the website above which contained articles and video expressing their perspective. I proliferated its content across Twitter, Facebook, Reddit, and various social media forums, engaging Ontarians in conversation about nuclear power and Ontario’s solar microFIT program.
But that was just part one. PWU wanted to be sure it weighed in new developments in politics and technology so two environmental/energy blogs were created. I managed and edited Envirogy and Enviralment and wrote original articles on Canadian and international energy policy.
I actively proliferated this content and participated in discussions with internet users of various social media.