The Transgender Project is a multimedia website that tells positive transition stories through video profiles, photo essays, and a documentary. I worked on the project as the community manager, social strategist, and content manager since its conception in 2013 to 2015.
I managed content and messaging for Twitter and Facebook accounts. I also created the content strategy and planned content launches and calendars for the website and social platforms. Because the project attracted national media attention, I served as the point person for interview requests.
The Transgender Project was nominated for a Canadian Screen Award in 2015 for Best Cross Platform Project.
Click the link at the top to visit the website. Click below to play the profile trailer of Kinnon McKinnon.