This was an MTHRTY Communications project.
The Power Workers Union of Ontario had no product to sell. Instead, they wanted to ensure that their strategies for improving and maintaining the province’s energy system were known. MThirty developed the website above which contained articles and videos expressing their perspective. I proliferated this content across social media platforms and throughout this process I engaged Ontarians in conversation about nuclear power and Ontario’s solar microFIT program.
Part two of the ongoing project was to ensure that PWU had a voice on new developments in politics and technology. Two environmental/energy blogs were created and named Envirogy and Enviralment. I managed and co-edited both. I also contributed original articles on Canadian and international energy policy.
I actively proliferated this content and participated in discussions with internet users of various social media.