When CIBC released their banking app for the IPad, I took to Twitter, Facebook, and Reddit to engage with potential customers and spread the word. Here are some examples of the work:


CIBC Twitter examples

CIBC Facebook examples


I identified forums, blogs, and other communities that were interested in new technology, Apple products, and banking.


CIBC Forum


My team and I blanketed the internet during the four week campaign, writing 737 posts and garnering almost 2 million impressions.


Cibc Results by community